Story + strategy system
In 48 hours, we dig up all the fundamentals you need to tell a story that sells. And build a strategy to deliver it.
Kill the noise and join the founders who turned their product into a story that sells.
The story and strategy your product needs
Clear Positioning
Become the obvious choice in a crowded
Saas market.
Trust & Credibility
Increase perceived value before the first sales.
Adoption
Turn attention into product adoption with a crystal-clear story.
In 48 hours a brand that
separates you from the mass
Additionally you'll receive:
Brand Brain (AI)
Your brand strategy, always on, always in your voice. For the whole team. Trained on session transcript, notes, and positioning drafts. Use it for:
- On-brand content ideas across channels
- Pitch deck narrative drafts
- Blog post angles
- Copy writing and rewriting in their voice
- Ad concept and hook generation
- Team sharing via one link
- Brand filter, paste anything, get on-brand rewrite
The Brand Bible (PDF)
One document. Everything your brand is, says, and stands for, at a glance.
- Brand positioning statement
- Brand voice do's with real examples
- Brand voice don'ts, specific, not vague
- Who we're for
- Who we're explicitly not for
- The brand in one paragraph
- What we never compromise on
One workday. Complete brand clarity.
FAQs
The process is split into an intense one-day workshop (Step 1) followed by "The Heavy Lifting" where I translate our session into your Brand Bible and AI Brain (Step 2).
Yes, especially for early-stage. The earlier you lock in a clear brand position, the less you'll waste on marketing that doesn't convert. Most founders wait too long and end up rebranding after product-market fit instead of before. This workshop is designed to give you a strong foundation from day one.
Simple: I keep working for free until you feel you have a positioning that's genuinely yours and nobody else owns it. No questions asked.
Absolutely. The online session uses a shared digital canvas and is just as effective as in person. The format is designed to work for distributed founder teams anywhere in the world.
A traditional agency builds a brand foundation in 6 weeks and charges upwards of €20,000, because they bundle in visuals, presentations, and team hours you don't need. Since this workshop focuses purely on strategy, you can leave visual creation to AI if you prefer, or send perfect briefs with your brand strategy to any designer or agency.
But you aren't just getting a consulting session. Because I want you to scale your MRR immediately post-launch, the entire Brand-Building-Blueprint is included in your €1,000 investment:
The Core: The Gamified Live Workshop (Value: €1,000)
Bonus #1: The AI Brand Brain (Value: €1,500) A custom system prompt trained on your exact transcript. Drop this into any AI to instantly get a copywriter that perfectly mimics your tone of voice.
Bonus #2: The Brand Bible (Value: €1,000) – Your core story, mission, target personas, and a strict "Words we own / Words we never say" vocabulary list, fully transcribed and formatted.
Bonus #3: 30 Brand-Trained Prompts (Value: €250)" one for each asset you need most: investor one-pager, LinkedIn thought leadership post, cold outreach email, product launch announcement, homepage hero copy, onboarding sequence, etc. Open your brand brain, paste, and done.
