Hi, I'm Jelle, but Hoks is fine
I used to work in marketing. Now I create product stories people connect with.You don't need to put effort into liking the characters of your favorite series; it just happens. I help founders create stories that do the same.
For years, I've worked in marketing, but it often felt boring and repetitive. I was trying to push the boundaries in my 9-to-5 while learning about the golden ratio and grid systems on weekends and in the evenings. I was grinding through tutorials on YouTube and Domestika and eventually landed my first paying clients.
But I still felt held back by people who wanted to play it safe.
All the while, with the rise of AI, I found myself scrolling through Instagram, browsing websites, and seeing more content than ever before. And yet I had never experienced so many moments that left me with a feeling of mweh. It felt strange; while I love AI, it seemed to be producing more generic noise than ever before.
That's why I decided to build Studio Hoks. With a minor in Experience Design, a bachelor's in Marketing & Social Business, and a square-eyed number of hours spent mastering graphic design and video creation, I started brewing a branding cocktail without a bitter aftertaste.
No money spent on useless webpages. No time wasted on discussions that go nowhere. Just figuring out what makes your business worth caring about and building from there.
Everyone can create content. But very few brands consistently communicate a clear story that helps people understand what they're actually building. For me, branding is about closing the gap between a founder's vision and how the world perceives their business.
When I'm not behind my laptop, you'll find me playing board games, discovering new places with my girlfriend, as you can see from the picture, or partying at a festival.
An About page doesn't have to be this long, but it helps create a connection. Big shout-out if you read through all of this; you're my ICP. The one that's willing to put in the effort to build something that lasts. Ready? Let's get started.
