Strategy, design & webdevelopment

Building brands
for startups. Full scale.

We don't stop at a design handover. In 5 steps, we make
you the premium choice in your niche.

Plan a call

30 min. zero commitment.

Marketing-driven design. Built to convert.

About me

the #no1 brand metric

Percieved value

In branding, there is one metric that counts: perceived value.

You can have a great product or service, but if your target audience doesn't believe in it's value, you won't sell it at a price that matches the quality of your offer.

I help start-ups build brands that position them as the authority in their niche. Through strategy & design, we get you a dominant position in your market, attracting clients who are ready to pay what your product or service is worth.

Let's move and improve your position on the board!
‍

While your business feels in control, when it comes to branding,
it can feel like you're a pawn stuck on square one.

This is the process that changed everything for them:

→ Alex finally defined a service that didn’t give him the "coach itch".
→ Joop discovered the "I make myself replaceable" angle for his YouTube channel.
→ Kjeld & Joep found a way to stand out in a market full of "cowboys."

Here’s what other clients say:

"Such a session is intense; your brain truly feels 'deep fried' afterwards, but it's exactly what you need. You are forced to put everything on paper with a critical sparring partner across from you. We have now captured the absolute, authentic core of my brand. Perfect."

Joep Rook

BrightOwl

"Eerst miste ik richting, nu heb ik een verhaal dat 100% van mij is. Dankzij de sessie met Jelle bij Studio Hoks kan ik mijn dienstverlening in klantgesprekken moeiteloos 'inkoppen'. De visuele, game-achtige aanpak werkte super motiverend en gaf me direct de helderheid die ik zocht!"

Sharone de Noten

No1socials

"A really nice, playful way to go a step deeper into your branding every time. The gamification with stickers and GIFs really gives you a dopamine boost! It’s motivating and makes a complex process fun and clear. A truly great experience."

Emiel Heinsbroek

Onesec PPM

I really liked the Figma slides and the way you presented the whole process and all the logos, really nice by the way man. F*** nicely done! Both your own branding that came through and the playfulness of the slides... and the way you took us along in the whole process.

Kjeld Labordus

BrightOwl

Thanks to the clear frameworks and large sheets with sticky notes, I was guided past my blockages in a relaxed way. Where I normally freeze without an overview, this session gave me my 'helicopter view' back. I now have concrete action steps and absolute clarity on my positioning."

Alex Klein

Prompt Gorillas

My services

Are we starting, building or scaling?

Build a brand - Lvl 1

Pip Decks Brand Tactics® workshop

100% clarity on your brand's strategy

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Build a brand: lvl 1-5

Full scale brand development

Brand strategy, brand design & web development

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Build a Brand: lvl 6 >

Content creation

Scale your brand beyond thought possible

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Full cycle brand building