Building brands for startups. Full scale.

We don't stop at a design handover. In 5 steps, we make you the first choice in your niche.

While your business feels in control, when it comes to branding, it can feel like you're a pawn stuck on square one.

While your business feels in control, when it comes to branding,
it can feel like you're a pawn stuck on square one.

Perceived value

You can have a great product, but if people don't see its value, you won't get paid what it's worth. With strategy and design, I help startups build leading brands that close the gap between the quality of their products and how customers perceive their value.

Ready to improve your position?

This is the process that
changed everything for them:

"Such a session is intense; your brain truly feels 'deep fried' afterwards, but it's exactly what you need. You are forced to put everything on paper with a critical sparring partner across from you. We have now captured the absolute, authentic core of my brand. Perfect."

Joep Rook

BrightOwl

"Eerst miste ik richting, nu heb ik een verhaal dat 100% van mij is. Dankzij de sessie met Jelle bij Studio Hoks kan ik mijn dienstverlening in klantgesprekken moeiteloos 'inkoppen'. De visuele, game-achtige aanpak werkte super motiverend en gaf me direct de helderheid die ik zocht!"

Sharone de Noten

No1socials

I really liked the Figma slides and the way you presented the whole process and all the logos, really nice by the way man. F*** nicely done! Both your own branding that came through and the playfulness of the slides... and the way you took us along in the whole process.

Kjeld Labordus

BrightOwl

"A really nice, playful way to go a step deeper into your branding every time. The gamification with stickers and GIFs really gives you a dopamine boost! It’s motivating and makes a complex process fun and clear. A truly great experience."

Emiel Heinsbroek

Onesec PPM

Thanks to the clear frameworks and large sheets with sticky notes, I was guided past my blockages in a relaxed way. Where I normally freeze without an overview, this session gave me my 'helicopter view' back. I now have concrete action steps and absolute clarity on my positioning."

Alex Klein

Klein Collective

Are we starting or scaling?

Build a brand: Lvl 1

Brand Discovery

100% clarity on your brand's strategy

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Build a brand: lvl 1-5

Full Scale Branding

Brand strategy, design & web development

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Full cycle brand building