We find out what makes your business special, than build a brand around it.
A winning brand is not about being the pretiest, it's about differentiation. We dig until we find your uniqueness, from there, we scale.
Brand clarity in 48 hours
Forget about AI for a second, I’m here to help you build a brand with character that sets you apart from the competition and gets into the hearts of your customers.
We start with the basics: good coffee and a relaxed setting.
No laptop if possible, just us, a stack of A3 papers, memos, physical stamps & Pip Decks Brand Tactics®. It’s a strategic deep dive, with one rule: We don't stop until we crack the code and you say something like: “aha, this is exactly what my brand is about”.
Prefer to work online? We do it in Miro. Same depth, same strategy, memes included.
The No. 1 killer of your brand is noise. I help you kill that noise, so
you're able to scale your business.
What we discover
No Bull*** Brand Narrative
You don't leave with vague ideas. We build your brand voice & narrative, so you stop doubting when you post and follow your brand's direction.
Persona Based Brand Audience
We create a map of your target group and differentiate where needed. You leave with a clear filter so you stop wasting energy on leads that don't fit your brand.
Your Competitive Edge
We put your competitors under a microscope and find yourundeniable advantage. We map out the exact "Context" of your market to define a unique value
The "Helicopter View" Action Plan
We cure your "input overload". Instead of doing 10,000 things at once, you walk away with absolute clarity and a structured list of actionable next steps.
This is what startup founders say:
(Papers, pens, memos and stamps)
"Thanks to the clear frameworks and large sheets with sticky notes, I was guided past my blockages in a relaxed way. Where I normally freeze without an overview, this session gave me my 'helicopter view' back. I now have concrete action steps and absolute clarity on my positioning."
(Digital memos, GIFS & memes)
"A really nice, playful way to go a step deeper into your branding every time. The gamification with stickers and GIFs really gives you a dopamine boost! It’s motivating and makes a complex process fun and clear. A truly great experience."
In 48 hours a brand strategy that seperates you from the generic mass
9 AM - Day 1
All cards on the table, (digital) memos, stamps, Pip Decks strategy cards, and your full honesty.
12 AM - Day 1
We’ve made serious progress. By now, we have discovered the "Main Character" of your business.
3 PM - Day 1
No more shouting into the void. We build your Persona-Based Map, defining the "Context" of your market.
5 PM - Day 1
We end the day by turning your positioning into a No-Bull* Brand Narrative. We lock in your brand voice so you stop doubting every post or email.
5 PM - Day 2
The heavy lifting is done. I spend the morning refining your strategy into a high-impact, actionable Positioning PDF.
This is for you if...
- You are dead eager to start, but need structure. Your business idea is good, but it lacks character, a core, and a feeling.
- You believe branding is a strategy, not just a logo. You know that a pretty website means nothing if the message behind it is hollow.
- You are fully committed to the "Why."You’re ready to dig into the foundation of your business to find the soul of your brand.
- You want to discover what makes you special. You have a great product or service but struggle to articulate why someone should choose you over others.
- You value clarity. You want your team, your website, and your social media to finally speak the same language.
This is for not for you if...
- You are just looking for a "quick logo" and nothing else. If you believe branding is just a color palette and a font choice, skip this session.
- Your goal is to copy what the "big players" in your industry are doing; our focus on finding your unique, disruptive edge won't align with your goals.
- You are not willing to show vulnerability. Building a brand with heart means you, as the founder, need to deep-dive into the reasons you started the business. Openness is necessary.
- Your best friends are ChatGPT and Claude. Don't get me wrong, these are great tools, but branding is about creating a feeling, human to human. Let's not rely on bots here ;).
What’s included
We strive for the best results, that means it’s gonna take some effort from both of us in the first day. And than I take it from there.
They where before you:
